More and more companies are interested in how e-mail marketing fits into their channel-wide communication and marketing mix. One reason for this is response rate, which is comparable to direct mail but a fraction of the cost. There is no…
Email Marketing Basics Step 1: Sending uniform mass emails in text format. Minimal effort, but the results often correspond to the effort: modest. Level 2: Similar to text format but content is delivered in HTML. In this case, the content…
In addition to regular click tracking, Google Analytics can now also measure the opening of e-mails and link them to website objectives and revenue. This gives marketers new insights into the behavior of customers in connection with e-mail campaigns. The…