Finding a domain name is not easy. Man can be happy times in the wrong direction mislead or abuts the end of resistors, although it has already decided on a domain. What you should consider when choosing the domain.
1. The domain name should include the keyword or brand
“Wait a minute! Keywords in domains don’t mean anything to Google now!” That’s not entirely correct. Keyword domains are not bad for rankings do not negatively affect you. This means that you should still try to incorporate a keyword in their domain, if not just for memorability. The advantage? If you have the keyword in the domain, this appears in the Google search results before the user clicks on it, making you appear as an expert still. Sometimes it is even highlighted. Thus, the seeker feels at home in a search result, and click rate increases.
2. The domain name should not be confusing
A domain should be easy to remember ALWAYS. A negative example is flickr.com: how many people will probably enter flicker.com instead of their browser? If you did not then like flickr the same domain registered with the wrong spelling, the potential visitors are misled. Flickr was given its mis-spelling as a way to portray a word with 6 letters rather than 7, but that is a different topic.
3. Keep an eye on the TLD of the country
If you operate in, say Germany, you should also own the .com version of the domain along with the .de. Why? Many users do not understand that there are other top-level domains are such as .net, or .org and .com automatically enter the End of the domain. Again, it is therefore necessary to avoid confusion. Do not trust that the users will be so smart and remember the complete domain, which was printed in an ad, but is not exactly next to the keyboard. Most users assume the website they saw in an advertisement is a .com domain.
4. The domain name should be easy to type and remember
The more difficult a domain name is to type, the harder it is for people to remember it. As a result, a brand or a fire can also be more difficult. Websites are often successful through word of mouth. This can only work if the domain name hangs in the memory.
5. The domain name should be as short as possible
Long domain names carry the risk of forgetfulness by the user, and are harder to remember and just with mobile devices a pain while typing. In addition, shorter domain names allow for more characters for sub-pages, which are displayed again in the search results of search engines. If half of the URL shown in search engine results is only the domain name and the main keyword is then truncated in the search results, forcing you to give away potential.
6. Arouse and fulfill expectations
A domain should, if possible, reflect what is also on the related website. If the domain name is “forumweb.hosting“, then it should be related to websites or web hosting because the names said all of those things. You can use use that domain for building a health or fitness niche which will lead your users misunderstandings when visit the website.
7. Observe the copyright dangers
It would probably be very unclever to register a domain “microsoft-services.com” and to put it in an ad online. A lawsuit is not far-fetched in this case, if one infringes copyright. This includes, of course, registered names, both of businesses and online brands or trade marks.
8. Avoid hyphens, numbers, and special characters
As has been said, word of mouth is very important for websites. Domain names must simply be notified. Hyphens or numbers in domain names make it harder to pass them correctly orally without the other could understand maybe wrong.
9. The domain name should be available
Silly fact, right? But still necessary: Many already have a domain name in their head, but notice quite late, that the domain has already been taken, even though no web page is on it. Check first, and make a few variants of your desired name.
10. Time to search for the correct domain name
How often do you register a domain from a short circuit and have paid it a year for free. Sure, the costs are manageable but you can still avoid them. Domains that are free are also often limited. Your website can be subject to ads and you simply don’t own your content. It is often under the ownership of the provider, who wants to force you to buy something from him, like hosting, in exchange for your content rights. Many don’t realize this until they’ve already posted content, sometimes a lot of it.
